Attraction Guide: Follow That Dream Sign, Tulum, Quintana Roo, Mexico

Follow That Dream Sign Guide

Chasing Dreams in Tulum: The Iconic Follow That Dream Sign Guide

The "Follow That Dream" sign in Tulum isn't a historical landmark or a cultural institution, but it's become an iconic photo opportunity for travelers seeking inspiration and a touch of Tulum's bohemian vibe. Located along the beach road, this simple wooden sign, painted with the words "Follow That Dream," has captured the hearts of countless visitors. It's a reminder to pursue your passions, embrace adventure, and live life to the fullest – all against the backdrop of Tulum's stunning turquoise waters. The sign's origins are somewhat shrouded in mystery, adding to its allure. It's believed to have been created by a local artist or business owner as a way to promote a positive message and attract visitors. Over time, it's become a symbol of Tulum's laid-back, free-spirited atmosphere. It's a place where people come to reflect, dream, and capture a moment of inspiration. While there aren't specific activities associated with the sign beyond taking photos, the surrounding area offers plenty to explore. The sign is located along the main beach road, lined with boutique shops, restaurants, and beach clubs. Grab a refreshing smoothie, browse the local crafts, or simply relax on the beach and soak up the sun after you've snapped your picture. It's a perfect spot to start your day or end it with a dose of inspiration.

Transportation

The Follow That Dream sign is located along the Carretera Tulum Boca Paila (the main beach road). The easiest way to reach it is by taxi, which are readily available in Tulum town. You can also rent a bicycle and cycle along the beach road. Alternatively, many hotels along the beach road are within walking distance of the sign.